Save-on-Foods, one of Canada's top supermarket chains challenged us to create a new face for Western Classics, their affordable private label line of multiple category, multiple sku products.  Launch sales exceeded expectations and with minimal promotion, our client contributed the results directly to the new designs.  Western Classics was elevated overnight from "affordable" to "best value".

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Brand and Package design for private label multiple category, multiple sku product lines.

IDENTICA